Key Management Ratios: Master the management metrics that drive and control your business


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Should be a compulsory companion book to the normal textbooks for those pursuing business or finance majors at both undergraduate and Master's level. Ciaran Walsh's masterpiece is really way ahead of the rest Exceptionally well written From Amazon If ever there was an un-putdownable book in financial management, this is it. The author has extremely clear fundamentals, and makes it very easy to follow his logic every step of the way.

The introductory chapters on accounting are the best I have come across. The industry benchmarks are extremely useful. It would be great if we had a newer edition, with updated benchmarks, and a more industry-specific break up e. We use cookies to offer you a better browsing experience.

Make sure to accept our cookies in order to get the best experience out of this website. If you would like to read more about this check out the Privacy Policy page. Important Message. Key management ratios: master the management metrics that drive and control your business by Ciaran Walsh. Price may vary. I Add to my wishlist. Overview Readers reviews 4 Product Details. Your rating Click on the stars for rating. Having existing customers recommend your ecommerce brand to their family and friends can be a low cost, yet highly effective means of acquiring new customers.

User generated content is a great way to allow your customers to advocate for your brand. This can be done through video and photo content or leaving reviews. In other words, engage with your customer base seeking honest feedback and showcase how they engage with your products. But, you also must weigh your time spent as part of the equation when determining if these are the proper business KPIs to focus on.

Here is an overview of important metrics to consider measuring that can help grow your online business.

People searching for your brand are more likely to either convert as customers or are returning customers. This is because they are aware of your brand and intend to engage with you when they are looking for you. As an example, if you engaged with a group of influencers over a specific month, you may want to backtrack on brand name search during the month of the campaign to see if there was any lift. All advertising platforms you utilize will provide metrics on impressions or cost-per-impression , i.

The key point to note here is that the reach metric is different from impressions, which may include multiple views of your ads by the same people.

Understanding the Customer Stages

In order to track total number of people that have generated impressions in both organic and paid Facebook posts, use the reach metric in the Facebook Insights report. So, we did it for you. Request your examples. This will apply to all other video hosting platforms that you actively market on such as Facebook videos or Vimeo. Also ensure that you understand the time duration a video is watched in order to be classified as a view on across all platforms.

When reaching out to potential media partners and influencers, you will need to better understand their audience reach and readership numbers for bloggers. On your own, research their social media followings and how engaged their audiences are across platforms. It may be better to leverage your partnership through their Instagram platform, instead.

These are the most important on-site traffic key performance indicators you should measure on a monthly basis. These metrics plus many others! There are many other great web analytics tools out there that offer comparable metrics, though these other platforms sometimes call them by different names.

Finance: Liquidity Ratios Explained

For example, Sessions in Google Analytics goes by Visits in other platforms. If a significant amount of inbound traffic to your ecommerce store comes from Google, then you should be tracking these Google Search Console metrics on a monthly basis. I track all of the above metrics on a monthly basis to better understand the direction each store I manage is headed, traffic and engagement-wise. These are the top six email engagement KPIs for ecommerce sites that your email marketing team should report to you on a monthly basis.


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Social media metrics can provide a lot of value to your ecommerce company. These are the top social media engagement KPIs you should track on a regular basis:. Tracking the actual number of transactions, not just total revenue, is important for calculating AOV 3d, below and understanding how customers interact with your online store.

If you have a wide category of products it might be worth going deeper on this metric by better understanding the average order value in each category. Get the latest data on exactly how American consumer shop online — from marketplaces to brick-and-mortar to your own ecommerce site. This is how they spend, when they spend, why the spend and even from where they spend hint: the bathroom! Download the data now. Micro conversions are predetermined steps that typically occur before a sale. Here are two of the most popular types of micro-conversions:.

Key Management Ratios

In Google Analytics and other web data platforms, you can set conversion goals to measure both micro and macro conversions. They will be able to target their efforts into either increasing overall fabric sample requests or improving the sample-to-order ratio. The latter could be accomplished by testing and optimizing email communications to visitors who have requested a sample. Since the total amount of revenue generated is very obvious, you need to go deeper on sales data by digging into:.

You will want to set a quarterly or biannual benchmark on how many visits it takes on average for new customers to make their first purchase. Understanding this number is critical to determining how much traffic is required to generating your target sales. That said, just like your sales data, you need to more granularly understand conversion rates.

We also frequently export our sales by item report. The large amount of SKUs we have requires us to constantly check our highest-selling products. Micro conversions, the steps that typically occur before a sale, are critical in the buying funnel for many businesses. Calculate conversion rates for micro conversions by dividing the total number of the specific micro conversion their goal completions in Google Analytics by sessions and multiplying the value by It is also a leading indicator of cart abandonment on your site, which is a low hanging fruit for many online retailers.

The Balanced Scorecard—Measures that Drive Performance

When your conversion rate is low, you need to understand how many visitors had an inclination to buy. This metric indicates the percentage of visitors who added products to their shopping cart but did not complete the checkout process. Cart abandonment is the closest you come to earning real customers before they leave your site. Adding to the cart typically indicates an intent to purchase. The fact that they leave without buying means you lost potential customers.

It gets especially bad if you paid a lot of money to get these visitors to your store. Making sure your cart abandonment is low is key to improving your conversion rate. CPA is a critical marketing and business metric, informing your bottom line and helping to measure the effectiveness of your paid media efforts.

Studying CPA by channel helps you understand what channels and campaigns to invest more budget and time into, and determine the poorest performing channels that should be scaled back or discontinued. Startup ecommerce businesses need a monthly CPA dashboard as a matter of survival, and to wisely spend limited marketing budgets. I look at the CPA numbers and make hard decisions to either stop marketing or optimize campaigns on channels that are deemed unaffordable due to their high CPA.


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  • Looking to boost your average order size? Consider offering free shipping at a certain dollar amount or volume discounts. Mobile growth continues to explode as shown by ecommerce trends. Here are the key loyalty metrics that you can use as primary KPIs to evaluate how your business retains customers:. Customer Lifetime Value is cornerstone metric in retention marketing.

    Key Management Ratios: Master the management metrics that drive and control your business Key Management Ratios: Master the management metrics that drive and control your business
    Key Management Ratios: Master the management metrics that drive and control your business Key Management Ratios: Master the management metrics that drive and control your business
    Key Management Ratios: Master the management metrics that drive and control your business Key Management Ratios: Master the management metrics that drive and control your business
    Key Management Ratios: Master the management metrics that drive and control your business Key Management Ratios: Master the management metrics that drive and control your business
    Key Management Ratios: Master the management metrics that drive and control your business Key Management Ratios: Master the management metrics that drive and control your business
    Key Management Ratios: Master the management metrics that drive and control your business Key Management Ratios: Master the management metrics that drive and control your business
    Key Management Ratios: Master the management metrics that drive and control your business Key Management Ratios: Master the management metrics that drive and control your business
    Key Management Ratios: Master the management metrics that drive and control your business Key Management Ratios: Master the management metrics that drive and control your business

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